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Celebrity Big Brother is upon us once again with its seventh and final series, and if you'll pardon the pun, oh Goody. It's only day 3 and already I'm tired of the endless news coverage and infinite column inches devoted to one of the most embarrassing national past times of the Nougties (oh wait, can i say that now we've entered a new decade?) Admittedly bagging Vinnie Jones for the series finale must have had the Endemol boses jumping for joy, but other than that this year's cast is as predictably grey as ever. Alec Baldwin' crackpot Bible bashing brother Stephen joins Jones to represent LaLa land in, er, style, while Ronnie Wood's Eastern European bit on the side probably guarantees at least one extra viewer in the shape of his ex-missus.

Best of all, the pitting of cauliflower faced cage fighter Alex Reid against fellow silicone fanatic Dane Bowers does not, as far as I'm concerned, make for terrific viewing given the negative IQ of both contestants, but rather confirms Katie Price's universal grasp on the nation's conscience following her disastrous appearance on I'm A Celebrity late last year. Something which I'm sure, as the truly patriotic Brits we all are in these times of crisis, we should be toasting over a bottle of Lambrini. Oh, and while we're at it, perhaps the Tories should consider making her their new postergirl. After all, who would you rather look at as the snow comes down?